The Founders Spark Behind Milli: A Journey to Elevate Every Moment

Every great idea starts with a spark, and for Milli, that spark came from a lifetime of chasing energy, connection, and balance. Growing up, I was always on the move, snowboarding, BMXing, playing sports, anything that got my heart racing. I was the ultimate party starter, the guy who brought the hype and kept the vibes alive. But while I loved living in the moment, the mornings after told a different story. The crash didn’t just hit my body; it weighed on my mind, making me rethink what it really meant to feel good.

That reflection led me to fitness, where I spent 17 years helping people look and feel their best. But even in the world of wellness, I saw too many people relying on drinking, smoking, or prescriptions to manage stress, social anxiety, or life’s everyday challenges. It didn’t add up. How could we be our best while leaning on things that hold us back? I knew there had to be a better way.

Driven by that question, I dove deep into neuroscience and holistic medicine, exploring the powerful synergy of nootropics, adaptogens and botanicals. What if there was a drink that didn’t just substitute alcohol but made you feel better without it, more confident, social, and genuinely happy? After months of experimenting with natural ingredients and flavors, I finally landed on something that worked. A drink that not only delivered a functional boost but tasted incredible, a drink my friends, family, and testers couldn’t stop talking about.

And that’s how Milli was born. It’s not just a drink; it’s a lifestyle, powered by game-changing plants that seriously elevate how you feel!

From your first sip, you’ll feel a burst of clarity, followed by a chill wave of calm. Keep sipping, and that calm transforms into pure happiness and euphoria.

Our mission is simple: to redefine what it means to enjoy life. Milli is here for every moment. After crushing a workout or yoga session, or just unwinding from a busy day. However, Milli isn’t just for fitness enthusiasts or extroverts. It’s for the artists, the gamers, the introverts, and the rule breakers rewriting what it means to truly live.

Whether you’re painting your next masterpiece, journaling your dreams, or simply seeking something real in a world full of noise, Milli is here to make the moment yours and help you feel your best, no matter who you are or how you live.

“Elevate every moment” isn’t just our slogan; it’s our promise to help you feel like a million bucks.

All we ask is that when you sip your first Milli, you share your experience and tag us. We want to hear your story. Let’s connect, vibe, and redefine wellness together.

We’re hyped for you to join us on this journey. Let’s lock in and make every moment amazing.

Drink Happy. Live Milli.

- Matt